I project managed setting up an app called “CIFit” for the Cooper Institute, which encourages positive behavioral change. This app is for the fitness professional. You can learn more about this app at www.cooperinstitute.org/cifit.
I helped launch another app called “Today I Will,” which also encourages behavioral change. This app is geared toward the average person. You can read about it at www.cooperinstitute.org/todayiwillapp.
I also helped work on the RSS feeds for an app for Insight for Living, which you can learn about at www.insight.org.
Search Engine Marketing
I helped The Cooper Institute get a Google grant for non-profits, which has a value of $120,000 per year. I oversee the daily management of this online marketing initiative by creating keyword lists, ads, and tracking conversions.
I have created a brand-new master CSS sheet for redesigning The Cooper Institute’s website. I have also created a “splash page” initiative to work in conjunction with our online and email marketing initiatives. You can see some of these splash pages I coordinated at www.cooperinstitute.org/makehealthhappen, www.cooperinstitute.org/personal-training-specialty-courses, and www.cooperinstitute.org/fallbundle.
I project managed a Facebook initiative that helped us increase our likes from 3,700 to over 10,000. I also helped us setup many Facebook apps. You can see our Facebook page and the apps at www.facebook.com/thecooperinstitute.